Project Overview
The client wanted a modern, professional landing page for their logistics and transportation company. The goal was to communicate trust, efficiency, and reliability while simplifying user navigation to key services.
✨ Problem Statement
The existing website was outdated, cluttered, and didn’t clearly highlight services. Users struggled to understand the company’s offerings, which affected lead generation.
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✨ Research & Insights
↳ Competitor Analysis: Studied leading logistics websites to identify common design patterns, color usage, and content hierarchy.
↳ User Expectations: Users expect fast access to services, contact info, and clear trust signals like client testimonials and certifications.
↳ Pain Points: Cluttered layouts, too much text, and unclear CTAs reduced engagement.
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✨ Design Approach
↳ Clean Layout: Focused on visual hierarchy to prioritize services, booking, and contact information.
↳ Color & Typography: Used a modern, professional palette and clear typography (Manrope) for readability and trust.
↳ Visual Elements: Added icons and minimal animations to explain services without overwhelming users.
↳ CTAs: Strategically placed buttons like “Book a Delivery” and “Get a Quote” to drive conversions.
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✨ Outcome
↳ A visually appealing, responsive landing page that clearly communicates services.
↳ Improved user navigation with clear CTAs.
↳ Positive client feedback on the professional, modern look that matches their brand identity.
