Project Overview
This project focused on redesigning a local Junk Removal & Dumpster Rental service website to improve usability, trust, and lead generation.
The existing website had good content, but the user journey was not optimized for quick decisions, which is extremely important for local service businesses where users usually want:
↳ Fast pricing clarity
↳ Immediate contact options
↳ Trust in local professionals
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✨ Business Challenges
After closely observing the original website, I identified several key problems:
↳ Unclear first impression
Users didn’t instantly understand what action to take next.
↳ Weak conversion focus
Important CTAs like “Call Now” or “Get a Quote” were not visually prioritized.
↳ Trust signals were underutilized
Reviews, real job results, and local credibility were not highlighted strongly enough.
↳ Service information felt scattered
Users had to scroll and think too much to understand available services.
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✨ Design Strategy
The redesign was guided by one core principle:
“Make it easy for local customers to decide fast.”
To achieve that, I focused on:
↳ Clear visual hierarchy
↳ Simple, step-by-step flow
↳ Trust-driven layout
↳ Conversion-oriented CTAs
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✨ Key UX & UI Improvements
1. Strong Hero Section
↳ Clear headline explaining the service instantly
↳ High-quality real-world imagery to build trust
↳ Primary CTA buttons placed above the fold for quick action
👉 Result: Users immediately know what the company does and how to contact them.
2. Simplified “How We Work” Flow
↳ Converted a complex process into easy steps
↳ Each step is visually separated for clarity
↳ Reduced user confusion and cognitive load
👉 Result: Users feel confident and understand the service process without overthinking.
3. Service Cards with Clear Scanning
↳ Services grouped into clean cards
↳ Icons used for quick recognition
↳ Short descriptions instead of long paragraphs
👉 Result: Users can scan services in seconds and find what they need.
4. Trust & Social Proof Section
↳ Highlighted local customers, not generic claims
↳ Added testimonials in a clean, readable layout
↳ Used real job visuals (Before / After comparison)
👉 Result: Builds emotional trust and reduces hesitation.
5. Conversion-Focused Call-to-Actions
↳ Repeated CTAs at logical scroll points
↳ Clear wording focused on benefits, not features
↳ Reduced friction for calling or requesting a quote
👉 Result: Higher chance of inbound calls and quote requests.
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✨ Visual Design Decisions
↳ Clean and professional color palette
↳ Consistent spacing and typography
↳ Friendly yet trustworthy tone for local audiences
The design balances professional service quality with a local, human feel—important for home service businesses.
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✨ Final Outcome
This redesign delivers:
↳ Clear user journey
↳ Strong first impression
↳ Improved trust and credibility
↳ Higher conversion potential
Most importantly, the website now works as a sales tool, not just an online brochure.
